About us
The mission
At Soeur, our ambition is simple: to spread love throughout the world (nothing less)! We believe that taking care of yourself and cultivating self-love allows you to shine and inspire others.
Our ritual tools, designed in Quebec in French, nourish the body, mind, and spirit. Each product is designed with intention and aesthetics to support your daily practice of gratitude, mindfulness, and holistic well-being.
Values
Love
At Soeur, love is the cornerstone of everything we do. It's the universal energy that inspires our creations, guides our choices, and fuels our mission. We believe that love begins with ourselves: by taking care of ourselves, we cultivate compassion, kindness, and joy, which we can then share with the world.
Every product, every gesture, and every experience we offer is designed to convey this love and help everyone reconnect with this essential force. For Sister, love is not just an emotion: it is a commitment to oneself, others, and the planet.
The values
The intention
At Soeur, intention is much more than the power of a thought: it is the energy that guides each of our actions.
We believe that doing things with awareness and clarity transforms the ordinary into the extraordinary.
Every product we design, every action we take, and every decision we make is imbued with this value. We are committed to acting with a sincere intention: to bring well-being and love to every person who crosses our path.
The values
Self-acceptance
For Soeur, self-acceptance is the ability to look at oneself with kindness, to recognize one's strengths as well as one's vulnerabilities, and to honor every facet of one's being. It is choosing to love oneself as one is, without judgment or comparison. It is an invitation to embrace one's dark side and to move forward in life with confidence and authenticity.
Through our products and actions, we aim to provide a space where everyone can cultivate this deep acceptance, to feel aligned, free, and fully themselves. At Sister, we celebrate your uniqueness, because that's where your true strength lies.
Hello, I'm Laura!
After 12 years in web and mobile development, I felt a deep need to take action and take back control of my life.
For a long time, this desire remained buried, until the epiphany I had during a trip to Japan in March 2024: The idea of a boutique dedicated to well-being, personal development and spirituality was born. This was the beginning of the Soeur adventure.
Passionate about these themes that have supported my daily life for several years, I imagined a space where Quebecers could find French-language and local products to promote their personal growth and nourish their soul.